Case Study: Aegon (UK insurer) achieves faster PR wins and competitive media intelligence with Signal AI

How Aegon stay ahead of the competition by seizing PR opportunities sooner

Aegon UK’s Head of Public Relations, Jonathan Henderson, needed a media monitoring solution that went beyond traditional press clippings: real‑time tracking, easy sharing and measurement of coverage, competitor benchmarking and sector trend spotting — all without paying a premium. Aegon chose Signal AI’s media monitoring platform (Signal) to give the team unlimited searches, alerts and the ability to track spokespeople, competitors and industry topics as stories break.

Signal AI delivered a quick onboarding and an intuitive platform with uncapped searches and real‑time email alerts, letting Aegon extend the scope of monitored news at no extra cost. As a result Aegon has identified emerging themes earlier, seized PR opportunities sooner, tailored content to audience interests, and improved campaign topicality and benchmarking — all while keeping costs stable and resolving queries quickly via Signal’s support channels.

Aegon

Jonathan Henderson

Head of Public Relations