Case Study: Petco boosts media monitoring and comms insight with Signal AI

Benjamin Thiele-Long of Petco on how AI-powered media monitoring empowers comms teams

Petco, a pet health and wellness company, faced the challenge of efficiently monitoring the vast volume of online media and news to inform its communications strategy. With previous tools being either too narrow or overwhelmingly broad, Benjamin Thiele-Long's team was spending valuable time on inefficient monitoring instead of strategic work. They turned to the media monitoring platform from vendor Signal AI to address this.

Signal AI implemented its AI-powered media monitoring platform to intelligently filter information and identify relevant topics and narrative white spaces. The solution enhanced the team's work by providing reliable insights, freeing them to focus on proactive strategy and securing media opportunities. This empowered Petco to position itself as a thought leader in the pet wellness space and sustain its business narrative effectively, ultimately helping to gain more share of voice.

Petco