Case Study: Yamaha Music achieves enhanced in-store engagement and cloud-based digital signage with Signagelive

Yamaha Music - Customer Case Study

Yamaha Music wanted to move beyond standalone in-store promotions to a fully integrated, interactive digital signage network across Europe that offered centralized management and smartphone interactivity. Mindbomb developed a proof-of-concept web app (Screenfinity) and selected Signagelive’s cloud-based digital signage platform and CMS to meet those requirements.

Signagelive integrated Mindbomb’s Screenfinity into its cross-platform, cloud CMS to deliver a centralized network supporting images, video, web pages, IPTV and multi-zone overlays with remote scheduling and real-time updates. The Signagelive-powered solution has been deployed to more than 25 in-store screens across the UK, Germany, France, Spain, Italy and Scandinavia, enabling faster, lower-cost campaign rollouts, improved customer engagement via smartphone interaction, and new uses for product launches, artist features, staff training and B2B communications.

Yamaha Music