Case Study: GameStop achieves Pan-European HD digital signage rollout, increased customer engagement and sales with Signagelive

The world’s largest video gaming retailer, GameStop, deploys Pan-European digital signage network powered by Signagelive

GameStop, the world’s largest video gaming retailer, needed a Pan‑European digital signage network to boost customer engagement and drive in‑store sales across multiple markets. To meet that challenge it selected Signagelive’s cloud‑based digital signage platform and System on Chip (SoC) software (deployed with Cedemo and iAdea hardware) to deliver targeted, multi‑language promotional content in stores.

Signagelive powered a turnkey solution using iAdea MBR‑1100 media players and Signagelive’s HTML5/SoC software so Cedemo could roll out content to already‑installed LCD screens; content is managed via Signagelive’s enterprise CMS and scheduling dashboard. The network is live in 1,000 stores across five European countries, delivering faster content updates, significant infrastructure savings and increased sales, and is reported to be meeting project KPIs.

GameStop

Alessandro Barchetti

Senior Marketing Manager