Case Study: Focal Media Ltd transforms refrigerator coolers into engaging digital signage and boosts brand engagement with Signagelive

Signagelive selected to power DAMOC Cooler Displays developed by Focal Media Ltd

Focal Media Ltd developed the patented DAMOC Cooler Display to turn refrigerator doors into transparent LCD digital signage, but needed a cloud CMS and analytics to manage content at scale and prove campaign ROI for brand partners. Signagelive was selected to provide its cloud-based CMS and Proof of Play platform to power the DAMOC Coolers (built on LG transparent displays), enabling centralized content creation, scheduling and playback tracking across outlets.

Signagelive’s solution — delivered via Adea MBR-1100 players — stores, renders and schedules mixed media (video, images, web, social feeds), provides proactive monitoring and collects proof-of-play and door-opening data into dynamic dashboards. The system is now deployed by major brands including Heineken (an initial 200 units), driving higher in-venue engagement and measurable marketing insights that help Focal Media Ltd and customers optimise campaigns and demonstrate return on investment.

Focal Media Ltd

Kevin Hayes

Commercial Director