Case Study: Liverpool Football Club achieves an enhanced matchday and visitor experience with Signagelive

Signagelive empowers Liverpool Football Club’s matchday and visitor experience

Liverpool Football Club upgraded Anfield’s Main Stand and needed a modern AV and signage system to improve the matchday and visitor experience across food kiosks, hospitality suites, corporate boxes and concourses. They selected Signagelive’s cloud-based Digital Signage solution (working alongside Exterity IPTV and Samsung displays) to give the club the ability to centrally manage, control and publish location-dependent branded content for all events.

Signagelive implemented a scalable, centrally managed platform powering just under 600 Signagelive‑powered displays, enabling synchronized live TV, LFC TV streams, targeted menu boards with dynamic templates and scheduled content tailored by location and event. The solution let Liverpool FC manage the network remotely, delivered noticeably improved visual quality and reliability across the stadium, and required Signagelive’s premium support only in the first season before the club took full management in‑house.

Liverpool Football Club