Case Study: RevelTV extends Maceys’ in-store marketing reach and enables 24-hour campaign rollout with Signagelive

RevelTV networks powered by Signagelive extend the marketing reach of digital signage

RevelTV, a leading provider of turnkey digital signage solutions, was engaged to replace Maceys’ costly, time-consuming printed in-store posters. The challenge was to deliver a centralised, easy-to-use system—integrated with Samsung’s SSSP and powered by Signagelive—that would let store teams create and publish targeted promotions quickly (within 24 hours), respond to competitor activity, and reduce reliance on printed media.

Signagelive powered the deployment: its cloud-based SoC and HTML5 platform was integrated into Samsung SSSP across more than 200 in-store displays, removing the need for external media players and enabling location-by-location or storewide content management. The Signagelive solution supports images, video, web/IPTV, multi-zone and interactive content, enabled rapid 24-hour campaign rollouts, cut print costs, delivered more consistent messaging, increased shopper dwell time and resulted in fuller baskets at checkout.

RevelTV

Matt Dopp

CMO