Case Study: Challenger Technologies Ltd achieves interactive, mobile-enabled TV experiences that boost engagement and revenue with Signagelive

ChallengerTEC and Signagelive launch interactive signage application for the hospitality and recreational industries

Challenger Technologies Ltd (ChallengerTEC) is a technology and innovation company that builds on‑screen and mobile interactive apps to boost fan engagement at sports venues. As it moved to expand into the leisure and hospitality market—overlaying audience‑specific messages onto live TV in multi‑zone formats to increase dwell time and spend—ChallengerTEC lacked the display and content‑management expertise and selected Signagelive and its cloud‑based digital signage software as a technology partner.

ChallengerTEC and Signagelive jointly developed iVUTV, an HTML5, multi‑zone interactive signage solution that overlays dynamic content onto live TV and links to smartphone apps (quizzes, polls, vouchers, replays). Signagelive’s software integration enabled central/remote campaign management, real‑time reporting and targeted campaigns by audience or time of day; the solution—first deployed with Camerons Brewery—significantly reduced ChallengerTEC’s time to market, increased customer interaction and made campaigns easy to run, measure and adapt.

Challenger Technologies Ltd

Kevin McDaid

CEO