Case Study: 55 Water Street achieves an immersive, high-resolution LED lobby experience with Signagelive

55 Water Street NYC lobby installation with custom content powered by Signagelive

55 Water Street in New York City installed a two-panel LED lobby wall and engaged DCBolt Productions to design and implement the video system, using Signagelive as the cloud CMS/software to drive content. The project’s main challenges were the ultra‑high resolution canvas (approx. 6400 x 1260 pixels), heavy bandwidth demands to pull multiple live data feeds simultaneously, and a custom, high‑resolution stock ticker that required bespoke software and variable speed handling.

DCBolt built a custom Windows media server running Signagelive to manage five scheduled layouts, over 50 assets and more than 12 hours of raster‑optimized content across two 20' x 8' Christie LED screens, plus Crestron and RGB Spectrum integration for multi‑window live inputs. Thanks to Signagelive’s cloud features and flexibility, the installation supports 24/7 public viewing, delivers multi‑feed infotainment (social, transit, weather, financial tickers, news), and provides scalable, ongoing content management—measured by the 6400×1260 resolution support, five scheduled layouts, continuous operation and continued content updates.

55 Water Street