Case Study: Cambridge Building Society scales to 100 weekly bookings and slashes admin time with Sign In Scheduling

Cambridge Building Society - Customer Case Study

Cambridge Building Society, a mutual lender in Cambridge serving over 10,000 customers, wanted to expand into mortgages for first- and second-time buyers but needed a better digital booking experience to attract and manage prospects. To reduce heavy admin from individually approving bookings and to offer an easy, reliable booking flow for both digital-savvy and traditional customers, Cambridge turned to Sign In Scheduling’s online appointment scheduling solution.

Sign In Scheduling was rolled out across the organisation after a six-month trial, using integrations (eg. video conferencing), private booking links, pre-booking questions and a custom API to unify in-person and virtual appointments and automate approvals. The result: dramatically scaled bookings (now taking around 100 per week and ~16,000 appointments to date), a low no-show rate (~3%), significantly reduced admin time, and a measurable boost in customer numbers and new mortgage product uptake thanks to Sign In Scheduling’s platform.

Cambridge Building Society