Case Study: Leading CPG Company accelerates product innovation with Sigmoid

Social Media Analytics Accelerates Product Innovation

Sigmoid worked with a leading CPG company, a multinational producer of health, hygiene, and nutrition products, to better understand social media buzz around its brands. The customer wanted to analyze reviews and comments to gauge buyer sentiment, identify emotional drivers of purchase intent and deterrents, uncover pain points for its own and competitor products, and support both marketing optimization and product innovation.

Sigmoid built a social media analytics solution using NLP, sentence embeddings, keyword disambiguation, and aspect extraction across sources such as Twitter, Amazon, news, blogs, and APIs. By filtering irrelevant noise and analyzing emotion, sentiment, pain-passion points, and consumer brand index, Sigmoid helped the customer speed new product time-to-market by 2X, reduce time to launch a new brand by 70%, and improve prediction accuracy by 20%.