Case Study: a leading medical technology company achieves a 5% increase in lead conversion with Sigmoid's omnichannel data hub

Leading Medical Technology Company lifts lead conversion by 5% with Sigmoid

The customer, a leading medical technology company, faced the challenge of optimizing its omnichannel marketing spend across various platforms like social media. They needed a strong data foundation to track campaign performance and identify the highest engagement channels to ensure a positive ROI. They partnered with vendor Sigmoid to address this.

Sigmoid built an omnichannel marketing data hub using Azure Data Factory and a medallion architecture to ingest, cleanse, and prepare data from sources like Marketo and Google Analytics. This solution automated 500 data pipelines and provided a trusted data source for analytics. As a result, Sigmoid empowered the client to optimize their marketing spend, leading to a 5% increase in lead conversion and faster integration of new datasets.

Leading Medical Technology Company