Case Study: a leading FMCG firm saves $1.5M and enables near real-time sales insights with Sigmoid's automated data ingestion

Leading FMCG Firm saves $1.5MN with Sigmoid

The customer, a leading FMCG firm, faced the challenge of not having timely access to sales data from over 10 retailers. Their highly manual process of downloading reports from retail dashboards took a week, preventing them from gaining real-time insights into sales trends and hindering optimal report performance. They partnered with vendor Sigmoid to address this.

Sigmoid's solution was to create a Data Lake on the client's own BigQuery instance. This automated the ingestion and harmonization of data from the retailers, replacing a costly third-party data source. The results for the client included $1.5 million in cost savings, access to near real-time analytics for effective demand forecasting, and the elimination of stockouts by providing hundreds of users with consistent, high-quality data.