Case Study: Leading Pharmaceuticals Company boosts revenue and optimizes physician targeting with Sigmoid

Identified the set of physicians to target, and derived the optimal number of calls to be given to them to achieve the brand forecast

Leading Pharmaceuticals Company partnered with Sigmoid to improve promotional efficiency across its physician outreach efforts. The customer needed a way to identify which physicians to target and determine the optimal number of detailing calls needed to support brand forecast goals, since their existing process did not provide a curated target set.

Sigmoid implemented a promotion response modeling solution using historical sales and call data, brand trends, forecast inputs, and physician segmentation. Using GLM and non-linear optimization, Sigmoid built response curves to estimate the impact of detailing versus short- and long-term sales trends, then calculated optimal effort by segment. The solution delivered a 10% increase in revenue, a 15% reduction in physicians to target, and 58% impactable sales.