Case Study: a global pharmaceutical leader achieves faster omnichannel HCP engagement with Sigmoid's AI-based dynamic targeting platform

Global Pharmaceutical Leader boosts HCP targeting with Sigmoid, driving 2–3% projected NBRx lift

The customer, a global pharmaceutical leader, faced challenges in effectively engaging healthcare professionals (HCPs) due to siloed insights and a "black box" effect from their existing commercial effectiveness solutions. This created last-mile execution problems for their marketers despite substantial investments. Sigmoid was engaged to address this core business scenario.

Sigmoid implemented a collaborative AI platform that integrated customer microsegments, dynamic content mapping, and performance measurement. This solution empowered marketers to dynamically target HCPs with personalized content and activate campaigns instantly across channels. The results for the customer included a projected 2-3% increase in new-to-brand prescriptions, agile decision-making with real-time visibility, and a two-fold faster time-to-market for omnichannel content activation.