Case Study: Global Pediatric Nutrition Company improves marketing ROI with Sigmoid's Digital Customer Data Platform

Global Pediatric Nutrition Company boosts marketing ROI by 2x with Sigmoid

Sigmoid worked with a global pediatric nutrition company that struggled with fragmented consumer data across multiple systems. This reliance on a vendor-managed CDP prevented a unified customer view, slowed campaign execution, and hindered the scaling and measurement of marketing efforts.

Sigmoid implemented a privacy-first Digital Customer Data Platform on a Databricks Lakehouse. This solution consolidated over 40 data sources to create Golden Consumer Profiles, enabling real-time segmentation and multi-channel campaign activation. The results delivered by Sigmoid included a 2x increase in sales from direct marketing, 30% faster campaign activation, and an overall improvement in marketing ROI.