Case Study: a CPG company achieves real-time campaign optimization with Sigmoid

CPGs achieves 2X faster time to insights with Sigmoid

The customer, a CPG company, faced the challenge of managing fragmented sales and marketing data from numerous sources and reports. They needed a single source of truth to enable real-time marketing campaign optimization and reduce the effort required for data analysis and ad planning. Sigmoid was engaged to address this business challenge.

Sigmoid implemented a solution by first creating a central data warehouse using Google BigQuery to harmonize the disparate data. They then set up data pipelines and built a set of intuitive Tableau dashboards for various business teams. This solution provided the customer with a single source of truth, resulting in a 2x faster time to insights, an 80% reduction in time spent on data analysis, and the ability to perform real-time campaign reporting and optimization.

CPGs