Case Study: a global multinational pharmaceutical and healthcare company achieves a 5% sales lift with Sigmoid's eCommerce insights hub

Client boosts eCommerce sales 5% with Sigmoid

The client, a global multinational pharmaceutical and healthcare company, faced challenges with data silos and a lack of visibility that were impacting its eCommerce sales. Sigmoid was engaged to help the company maximize its online sales potential by breaking down these data incompatibility issues and over-dependence on historic reporting.

Sigmoid developed a centralized data insights hub using Databricks and Snowflake to serve as a single source of truth. This solution provided the analytics team with smart dashboards and custom models for improved planning and forecasting. The implementation by Sigmoid resulted in a 5% sales lift for the eCommerce business, a 2x improvement in marketing ROI, and a 70% reduction in the time required to build reports.

Client