Case Study: an American fast-food chain achieves 8% sales uplift with Sigmoid’s personalized marketing model productionization

American Fast-food Chain boosts sales 8% by productionizing personalized marketing models with Sigmoid

Sigmoid helped an American fast-food chain that was facing challenges with customer engagement and data quality following a CRM migration. The customer lacked effective segmentation and could not determine which marketing offers were most profitable or had the best redemption rates.

Sigmoid developed and productionized a Multi-Armed Bandit (MAB) model by building automated pipelines within AWS. This solution updated the CRM to trigger personalized emails. By leveraging this system to send over 100 million personalized emails every two weeks, Sigmoid's solution delivered an 8% sales uplift for the client.