Case Study: a global consumer health brand boosts R&D efficiency with Sigmoid's GenAI-powered claims development platform

a global consumer health brand boosts R&D efficiency by 90% with Sigmoid

Sigmoid helped a global consumer health brand address its inefficient and manual product claims development process. The customer's traditional, intuition-based approach was fragmented and struggled to leverage vast amounts of unstructured consumer data from sources like social media and product reviews, which hindered their ability to create differentiated product claims in a competitive market.

Sigmoid implemented a GenAI-powered claims generation platform built on advanced LLMs. This solution ingested and analyzed unstructured consumer feedback to formulate strategic and relevant product claims. The results for the customer included a more than 90% faster claims development cycle, high adoption across global R&D teams, and improved claim resonance that positively impacted market acceptance post-launch.