Case Study: Mall of the Emirates boosts mall engagement with Sigma Software’s AR gamification app

Mall of the Emirates attracts 500+ visitors with Sigma Software's AR gamification app

The Mall of the Emirates, a premier shopping and entertainment destination, sought to innovate its customer engagement for its annual Dubai Summer Surprises festival. They partnered with vendor Sigma Software to implement a novel augmented reality (AR) gamification experience to attract new visitors.

Sigma Software designed and delivered an immersive AR app built on their Black Snow Game platform. The solution transformed the mall into a gamified playground where visitors could play location-based AR games to earn points and win prizes. This initiative successfully attracted over 500 new users during its first campaign, broadening the mall's audience and leading to plans for larger, ongoing campaigns.

Mall of the Emirates