Case Study: a leading Romanian cosmetics company expands into Spain with Sigma Infosolutions

Leading Romanian Cosmetics Company launches a fully localized Spanish store with Sigma Infosolutions

Sigma Infosolutions was engaged by a leading Romanian cosmetics company that needed to launch a dedicated Spanish online store to expand its market reach. The client faced significant challenges in achieving accurate language localization for product descriptions and customer reviews, and found existing Shopify translation apps to be either too costly or ineffective for their needs.

To solve this, Sigma Infosolutions created a new, standalone Shopify store for the Spanish market. They utilized the DeepL model for high-quality, cost-effective translations and the Matrixify app to migrate the product catalog. This solution provided the client with a fully localized store, enabling them to successfully target Spanish-speaking customers, improve the user experience, and build trust, which led to improved conversion rates for their international expansion.