Case Study: ASG scales Marketo automation with Sigma Infosolutions

ASG reviewed 250+ forms for GDPR compliance with Sigma Infosolutions

The customer, ASG, a global technology solutions provider, faced challenges in scaling their Marketo marketing automation operations. Their field marketing teams across eight time zones struggled with collaboration and daily processes, leading to delays in campaigns and a negative impact on their lead pipeline. They sought expertise from vendor Sigma Infosolutions to gain a higher ROI from their Marketo investment.

Sigma Infosolutions implemented a comprehensive solution, first streamlining daily operations and providing project management support. Their team designed and implemented regional nurture campaigns in six languages and helped set up GDPR-compliant opt-in processes across over 65 forms. As a result, ASG was able to scale its Marketo automation effectively. Sigma Infosolutions continues to provide ongoing maintenance and support, having reviewed over 250 forms for compliance.

ASG