Case Study: Yesware halves customer acquisition costs and accelerates data-driven decisions with Sigma Computing

Yesware Uses Sigma to Slash Customer Acquisition Costs In Half

Yesware, a Boston-based sales productivity add-on for O365 and Gmail, faced fragmented data and clunky BI tools that left marketing, product, and engineering teams unable to connect web and product activity. The result was costly, gut-driven decisions and poor visibility into which acquisition channels and touchpoints actually drove trials and conversions. To solve this, Yesware turned to Sigma Computing (Sigma) to unify and analyze their data.

Sigma Computing provided a spreadsheet-style analytics layer on top of Yesware’s Snowflake data, letting the team join four years of page views and events from Segment, Customer.io, Google Analytics, Salesforce, ad platforms and more without writing SQL. Within days they sessionized traffic, mapped anonymous IDs to signups, uncovered blindspots (like trials that bypassed the marketing site), and gained full-funnel visibility. Using Sigma Computing, Yesware cut customer acquisition cost in half, accelerated data-driven decisions by ~50%, and now optimizes marketing spend in real time.

Yesware

Ian Adams

Vice President of Sales and Marketing