Case Study: Veronica Beard cuts acquisition costs and boosts ROAS with Sigma Computing

Veronica Beard Slashes Acquisition Costs and Boosts Return on Ad Spend with Sigma

Veronica Beard, the women’s fashion brand, needed a better way to scale its direct-to-consumer analytics as first-party data grew across e-commerce and stores. Working with Sigma and its data stack including Segment, BigQuery, Fivetran, and Chartio, the team struggled to give business users access to validated data without relying on a small number of SQL-capable staff.

Sigma helped Veronica Beard unify customer data into rich 360-degree profiles, analyze customer deciles, and self-serve insights for CRM and marketing decisions. With Sigma, Veronica Beard achieved a 25% increase in email marketing ROI, a 20% reduction in customer acquisition costs, and an 11% increase in ROAS, while improving ad targeting and excluding low-value audiences.

Veronica Beard

Max Lagresle

Ecommerce Analytics Manager