Case Study: Strategus achieves full data control and faster campaign analytics with Sigma Computing

Strategus Takes Full Control of its Data & Delivers Winning Ad Campaigns with Sigma

Strategus, a leading online advertising and marketing firm, needed a better way to manage and analyze the billions of impressions it serves across hundreds of active campaigns. Using Sigma, it wanted to move beyond the limits of Datorama, gain more control over its data, enable self-service analytics for business users, and support its modern stack built on Snowflake, Fivetran, dbt Labs, Castor, and Census.

With Sigma’s universal dashboard and Input Tables, Strategus replaced campaign-by-campaign dashboards and Google Sheets, streamlined data entry and naming conventions, and connected analyses directly to Snowflake without extra coding. Sigma helped Strategus cut platform costs by 3x, save 1-2 FTEs, increase resource bandwidth by 20%, and meet 100% of SLAs while giving teams faster, more secure access to unified campaign performance data.

Strategus

Mark Sussman

Director of Data and Analytics