Case Study: Raptive boosts self-service analytics and faster dashboards with Sigma Computing

Raptive Leverages Sigma to Empower its 4,000+ Publishers with Data Insights at their Fingertips

Raptive, a creator-first digital advertising and technology company serving more than 4,000 publishers, needed a better way to make data accessible across the organization. Its legacy BI tool had a steep learning curve, required specialized coding knowledge, and created siloed teams, slow time-to-insight, and heavy dependence on technical users to answer business questions. Raptive turned to Sigma Computing and its spreadsheet-like BI platform to support self-service analytics and integrate with Snowflake.

With Sigma Computing, Raptive enabled business users to build reports and dashboards on their own, perform calculations without SQL, and share insights more easily across teams. The results included 75% faster report creation, 50% faster dashboard building, and 75% faster time-to-insights, while user adoption rose to 85% from 40% with the previous BI tool. Sigma also helped Raptive deliver embedded dashboards to publishers faster, improve governance with role-based access, and provide live, row-level analytics directly from Snowflake.

Raptive

Joline McGoldrick

Executive VP, Creator Experience