Case Study: Migo achieves 47% higher recovery campaign response and 11% improved marketing ROI with Sigma Computing

Migo’s Marketing Team Achieves Transformational Customer Retention and Recovery

Migo, a San Francisco–area cloud platform that enables B2C companies in emerging markets to offer credit, faced slow, siloed analytics: data lived in MySQL and Snowflake but reporting required SQL and Superset, creating a large analyst backlog and impeding fast, data-driven decisions—an issue that became urgent when the company needed to quickly pivot marketing during the COVID-19 pandemic. Migo selected Sigma Computing (Sigma) to replace Superset and provide business users with governed, live access to Snowflake data via a spreadsheet-like analytics interface.

Using Sigma Computing’s platform to run live queries against Snowflake and curate shared datasets, Migo enabled nontechnical teams to self-serve analyses and collaborate in real time. The Sigma Computing implementation allowed Migo to relaunch a recovery-focused marketing strategy in 30 days, boost recovery campaign response rates by 47%, improve marketing campaign ROI by 11%, reduce initial analysis time from one week to one hour, and secure executive alignment to return to growth within one week.

Migo

Alex Harvey

Marketing Lead