Case Study: Major International Consumer Packaged Goods Brand achieves scalable customer insights and targeted email campaigns with Sigma Computing

International CPG Brand Leverages Sigma to Drive Growth

Major International Consumer Packaged Goods Brand, a global CPG with more than $6 billion in revenue, needed to analyze a 300 million‑row customer dataset to build profiles, segment cohorts, and optimize personalized email campaigns — including identifying which campaigns drove sales and which caused opt‑outs. The brand’s BI team hit scale limits with Tableau, forcing extracts into Excel that were too small to show the full picture and preventing timely insights. To solve this, the company turned to Sigma Computing’s cloud‑native analytics platform built for Snowflake.

Sigma Computing gave the marketing team direct access to live Snowflake data, unlimited scale and speed, and a familiar spreadsheet interface for self‑service analysis. With Sigma Computing the team can analyze and filter billions of rows, rapidly create targeted customer cohorts and personalized campaigns, eliminate stale extracts and failed queries, and thereby reduce irrelevant emails and recover revenue opportunities from upsells, cross‑sells and repeat business.