Case Study: Vanta triples campaign performance with Sigma Computing

How Vanta's Customer Marketing Team Tripled Campaign Performance with One Dashboard

Vanta’s customer marketing team was struggling with “death by a thousand spreadsheets,” as campaign data was scattered across multiple systems and audience lists and engagement metrics took days to gather. Using Sigma Computing, Clarice Robenalt, Senior Analytics Engineer and Data Architect at Vanta, needed a way to give non-technical users faster, self-serve access to the data they needed to run campaigns.

Sigma Computing helped Vanta build a single dashboard that unified CRM, product usage, engagement, and campaign performance data in one place. The result was dramatic: the team could pull audience lists, segment customers, and track engagement in seconds, save hours of manual work per campaign, and deliver campaigns with 3x better outcomes—turning customer marketing into a faster, more proactive function.

Vanta

Clarice Robenalt

Senior Analytics Engineer and Data Architect