Case Study: Persona achieves faster self-service analytics and higher dashboard adoption with Sigma Computing

How Persona Transformed Customer Insight Delivery with Sigma

Persona, a unified identity verification platform, needed to improve the speed and flexibility of its customer-facing analytics. Its previous reporting setup was slow, rigid, and difficult to modify, causing dashboards to load poorly, limiting drill-down analysis, and creating delays for both the data team and customers.

With Sigma Computing, Persona connected governed Snowflake data to Sigma dashboards and Input Tables to enable self-service analytics, two-way data flow, and faster decision-making. Sigma helped Persona cut dashboard load times by more than 75%, increase customer dashboard adoption by over 8x, boost active usage to over 80% of managed customers, and clear internal analytics backlogs by turning days of manual work into minutes.

Persona

Eric Gordon

Head of Customer Insights