Case Study: Workday achieves faster, data-driven marketing decisions with Sigma Computing

Workday’s Marketing Engine, Rebuilt for Speed

Workday partnered with Sigma Computing to overhaul its marketing analytics as part of a broader company-wide push to move faster, standardize definitions, and become AI-ready. The marketing team had been relying on slow, IT-dependent reporting and legacy dashboard sprawl, which limited visibility into campaign performance and delayed decision-making.

Sigma Computing implemented real-time dashboards and automated data pipelines connected to Workday’s CRM and sales systems, giving marketers self-service access to live data. With Sigma, Workday improved decision-making speed by 40% and drove a 15% increase in revenue from optimized campaigns, while also expanding to 300+ active Sigma users across the company.

Workday

Siddharth Pawar

Marketing Analytics Director