Case Study: Conagra Brands Scales CPG Analytics and Self-Service Data Apps with Sigma Computing

How Conagra Scaled CPG Analytics with Sigma Data Apps

Conagra Brands, a $12 billion consumer packaged goods company, needed a better way to support its demand science team. Before working with Sigma Computing, reporting was fragmented across static dashboards, spreadsheets, and disconnected tools, making it hard for brand managers and analysts to collaborate, enter updates, and manage complex, semi-structured data efficiently.

With Sigma Computing’s data apps, Conagra built a unified, governed reporting and input environment that lets users view data, add marketing events, annotate results, and write information back to the warehouse in real time. The result was faster decision-making, less manual ETL and IT dependency, and smoother enterprise adoption; Sigma also helped improve developer productivity and enabled Conagra to scale self-service analytics across more teams.

Conagra Brands

Manav Purohit

Director Analytics Engineering