Case Study: Regional Transportation District achieves clearer public communication with Sigler Communications

Regional Transportation District launches News Stop with Sigler Communications, widely used by national and local journalists

The Regional Transportation District (RTD) faced a period of intense public scrutiny and challenges related to staffing, expansion projects, and record reductions in ridership during the COVID-19 pandemic. RTD hired Sigler Communications to provide issues management and strategic communications, aiming to transparently deliver accurate information to customers, elected officials, and the media.

Sigler Communications implemented a comprehensive solution that included counseling on public engagement and the successful launch of RTD's own news channel, News Stop. The vendor researched the format and continues to develop weekly editorial content. As a result, RTD now leverages this platform to share factual information, with stories from News Stop routinely appearing in national and local media outlets, ensuring key stakeholders are effectively reached.

Regional Transportation District