Case Study: Longmont United Hospital achieves stronger local market share and doubled media coverage with Sigler Communications

Longmont United Hospital doubles media coverage with Sigler Communications

Longmont United Hospital engaged Sigler Communications to develop an offensive marketing and communications strategy to defend and grow its market share against larger regional competitors. The challenge was to differentiate the hospital and reinforce its position in the local community.

Sigler Communications developed an integrated plan that included a "Longmont Loves Local" campaign to emphasize the hospital's longevity and local roots. The solution involved stakeholder engagement through a monthly eNewsletter and community events. As a result, Sigler helped Longmont United Hospital double its media coverage and solidify its position as the local hospital of choice.

Longmont United Hospital