Case Study: Green Industries of Colorado advances drought education and water-wise landscaping with Sigler Communications

Green Industries of Colorado advances drought communications during two major droughts with Sigler Communications

Sigler Communications worked with Green Industries of Colorado (GreenCO), a coalition representing the state's green industry, which faced a significant challenge during severe droughts. Water restrictions severely impacted their members, and they needed to effectively communicate with both water utilities and the public about conservation and water-wise landscaping practices.

The solution from Sigler Communications included developing public education materials and advocacy resources, managing relationships with major water utilities, and conducting media and elected official outreach. They specifically created a series of educational fact sheets and videos on practical water conservation topics. Through these efforts, Sigler Communications helped GreenCO advocate for its industry and educate the public on sustainable landscaping practices during the drought.

Green Industries of Colorado