Case Study: Community Associations Institute increases membership and defeats harmful HOA legislation with Sigler Communications

Community Associations Institute boosts membership 20% with Sigler Communications

Community Associations Institute, a professional trade association for Colorado homeowner associations (HOAs), hired Sigler Communications to improve public perception of HOAs, support member recruitment, and defeat harmful legislation. The challenge involved influencing public opinion and providing legislative support.

Sigler Communications implemented a comprehensive public relations plan that included strategic media relations and social media. A key initiative was creating the long-running "HOA Line 9" call-in program on KUSA 9News. Sigler also worked directly with the legislative action committee. As a result, CAI increased membership by over 20 percent, and Sigler helped defeat harmful legislation for four consecutive years.

Community Associations Institute