Case Study: Centura Health launches St. Anthony North with Sigler Communications' grand opening campaign

Centura Health drives 51 media placements and 6,500 grand opening attendees with Sigler Communications

The customer Centura Health planned to open the new St. Anthony North Health Campus and required strategic communications support for its public grand opening. They hired vendor Sigler Communications to provide a comprehensive campaign including branding, media relations, and community outreach.

Sigler Communications created the "Making Healthy Happen" campaign to build awareness. The results significantly surpassed all goals: media placements were 51 against a 15-story goal, grand opening attendance was 6,500 against a 4,000 goal, and the campaign achieved over 12 million advertising impressions. The project was also completed $25,000 under budget.

Centura Health