Case Study: Associated Landscape Contractors of Colorado builds public awareness and water-wise credibility with Sigler Communications

Associated Landscape Contractors of Colorado builds public awareness over 20 years with Sigler Communications

Associated Landscape Contractors of Colorado (ALCC), the state's largest landscape trade association, partnered with Sigler Communications for a long-term public communications strategy. Their challenge was to educate the public on water-wise landscaping and promote the value of hiring their members amidst Colorado's harsh growing conditions and drought concerns.

Sigler Communications implemented a comprehensive 20-year integrated communications program for ALCC. The solution included developing educational and advocacy materials, media messaging, spokesperson training, and managing a consumer Facebook page. Sigler successfully positioned ALCC members as media experts, resulting in widespread media placements, an award-winning website, and heightened public awareness of the industry's role as a responsible steward of Colorado's resources.

Associated Landscape Contractors of Colorado