Case Study: Asarco rebuilds community trust during a Superfund cleanup with Sigler Communications

Asarco completes a 6-year Superfund cleanup with Sigler Communications

The customer, Asarco, faced a major challenge in managing communications and public outreach for a multi-million dollar environmental cleanup at its former smelting plant in Globeville, CO. The 5-to-7 year project, mandated by the state, was compounded by a class-action lawsuit and an EPA environmental justice investigation, requiring expert issues management. Asarco retained Sigler Communications to develop and implement a strategic communications plan for this high-profile Superfund site.

Sigler Communications implemented a comprehensive six-year public involvement program, which included launching a community information center and hotline, producing bilingual materials, and conducting public meetings and briefings. As a result, Asarco successfully completed its environmental obligations and mended relationships with the community, re-establishing itself as a socially responsible corporate neighbor. The extensive outreach campaign led to the dismissal of the environmental justice charges, as the company demonstrated its commitment to community involvement.

Asarco