Large Financial Organisation - Customer Case Study

Large financial organisation wanted to listen to the voice of the customer to help him understand if the brand and communications resonated. After a procurement process, SightMill was integrated with Salesforce to regularly ask the customer base about the brand and in parallel to ask any customer who called in to the support team what they thought of the support team. This helped continue to refine the marketing message and to allow the customer support manager to continue to improve the service offered to customers calling within questions or problems.