Case Study: Albetta achieves higher customer satisfaction and actionable website insights with SightMill

How one online retailer used NPS and SightMill to improve customer satisfaction

Albetta, a small UK-based online retailer of premium toys and baby gifts, needed a simple way to understand customers’ experience and prioritise website improvements. They turned to SightMill, adopting its Net Promoter Score (NPS) survey software to collect structured feedback from site visitors without heavy technical overhead.

SightMill’s quick-to-integrate NPS surveys produced immediate results: after nine months Albetta saw a ~37% response rate and over half of replies included verbatim comments that highlighted real issues (for example, mobile payment screens and gifting from abroad). Those insights drove quick fixes and informed a website relaunch, improving customer satisfaction and giving Albetta measurable, actionable feedback—outcomes they attribute directly to SightMill’s surveys and dashboard.

Albetta