Case Study: EnglishLL achieves improved student satisfaction and market insight with SightMill

How An eLearning Company Uses NPS To Improve Student Satisfaction

EnglishLL, an online e‑learning provider (originally partnered with Oxford University Press) that offers general, professional and business English courses, wanted a fast, real‑time way to understand site visitors’ motivations and to measure and improve student satisfaction across its websites. To do this they adopted SightMill’s NPS tools to move beyond analytics and gather immediate customer insight about why learners value English and how the site and course offerings were performing.

Using SightMill, EnglishLL deployed on‑site NPS web surveys (asking first‑time visitors “How important is English to you?” with a comment option) and timed post‑course email NPS on their ELLBusiness site. The program generated a very high response rate, produced usable verbatim quotes for the #InspiringEnglish campaign, and supplied evidence‑based market intelligence that informed product development, marketing strategy and smarter CRM tagging; SightMill’s tools also improved visibility into the e‑commerce and purchasing experience and will be rolled out across more areas of the business.

EnglishLL