Case Study: Large UK-Based Driving School improves instructor feedback with SightMill

Helping Driving Schools Improve Learner Satisfaction

Large UK-Based Driving School, part of a global automobile organisation, wanted a better way to understand and improve satisfaction among its several thousand driving instructors. It chose SightMill’s SMS survey service to send feedback requests directly to instructors and fit in with its existing systems.

SightMill helped the driving school set up SMS surveys quickly, starting with CSV uploads and then automating the process via webhooks API support. The initial test was deployed in two days, and results were gathered within days, with SightMill continuing to support more advanced automation over the following two weeks.