Case Study: PayScale achieves cleaner data and fresh leads with Siftrock

Payscale Uses Siftrock to Mine Auto-Replies for Cleaner Data and Fresh Leads

PayScale used Siftrock to solve two key demand generation challenges: finding more high-quality contacts on existing target accounts and managing a growing volume of email replies. The team needed better data for account mapping and a faster way to route real prospect responses to the right reps without creating extra manual work.

With Siftrock integrated into its marketing automation workflow, PayScale automatically mined email replies and auto-responders for new contacts, cleaned its database, and routed human replies to the right team members. Siftrock helped PayScale discover 6,500 new leads, identify 5,000 job changes, generate $109K in first-touch revenue, achieve a 15X first-year direct ROI, and save more than 8 hours per month in manual labor.

PayScale

Nichole Marsano

Director of Demand Generation