Case Study: Procore achieves 12X ROI and 49K new contacts with Siftrock

How Siftrock helps them win even more deals

Procore, a fast-growing B2B SaaS unicorn, needed a better way to support sales in an account-based model with long buying cycles and many stakeholders. The marketing ops team wanted to increase contact coverage on target accounts and keep customer data current as people changed jobs. To solve this, they turned to Siftrock and its email-reply mining capabilities, along with tools for database hygiene.

Using Siftrock, Procore automatically sorted email replies, identified new contacts from signatures, and enriched or invalidated records in real time. In just 7 months, Siftrock helped Procore generate 49K new sales contacts on target accounts, attribute $84K in direct closed-won revenue, and deliver 12X direct ROI, while also saving countless hours of manual email review and enriching over 2,000 records in two months.

Procore

Matt Solomon

Marketing Operations Manager