Case Study: Heinz Marketing Improves Database Quality with Siftrock

How Heinz Marketing Improves Database Quality with Siftrock

Heinz Marketing, a B2B marketing firm that markets to marketers, needed a better way to keep its database accurate and maintain contact with the right people as job changes, email changes, and stakeholder turnover constantly altered its audience. To solve this challenge, the team turned to Siftrock, using its Marketo integration to help improve database quality from email reply data.

With Siftrock, Heinz Marketing automated processes for updating contacts, finding referral or replacement contacts, and cleaning bounces and non-traditional unsubscribes. In just three months, Siftrock helped generate a 6.0% total reply rate, 4.7% of marketable leads as database update opportunities, 3.7% of marketable leads in database growth through referral contacts, and identified 422 contacts with job or email changes—an annualized impact of 1,688 contacts.

Heinz Marketing

Brian Hansford

VP of B2B Demand Generation and Marketing Technology Practice