Case Study: Novak Real Estate Team achieves profitable growth with Sierra Interactive

The Novak Team $120M a Year and Growing

The Novak Real Estate Team, a successful real estate team operating north of Seattle, faced the challenge of managing their rapid growth efficiently. They initially attempted to develop their own CRM, investing significant time and money, but found they could not meet their own needs. They turned to the vendor, Sierra Interactive, for a comprehensive platform to manage their operations and leads.

Sierra Interactive provided its all-in-one platform, which includes the SISU data tracking tool and The Hub for lead conversion and management. The solution, integrated with Driven Leads and Hatch Coaching, delivered exceptional results. The team achieved a 3.46% conversion rate on pay-per-click leads, far exceeding the national average, and maintained a highly profitable cost per closing of approximately $1,200. Sierra Interactive's solution proved so effective that the Novak Team abandoned their costly in-house development efforts.

Novak Real Estate Team

Mike Novak

Team Leader