Case Study: Homestead & Co. boosts leads and lowers conversion costs with Sierra Interactive

How Zach Sikes Turned His Real Estate Database into a Money Machine

Homestead & Co., a real estate brokerage, sought to improve its lead management and drive growth for its team of 55 agents. Their previous platform lacked the tools to effectively leverage their existing database and maximize agent productivity, creating a need for a more powerful and efficient solution. They partnered with Sierra Interactive for its integrated IDX website and purpose-built CRM platform.

By implementing Sierra Interactive's solutions, Homestead & Co. utilized advanced SEO tools to increase organic traffic and visibility, automations to streamline operations, and lead ponds to reactivate thousands of stale leads from their database. This strategy from Sierra Interactive yielded significant results, including an almost 37% decrease in cost per conversion, a 50% increase in connection rates, and a path to increase annual sales volume to a projected $100 million.

Homestead & Co.

Zach Sikes

Broker Owner