Case Study: The Heard Team of eXp Realty boosts seller engagement with Sierra Interactive

How The Heard Team of eXp Realty Thrives in a Shifting Market

The Heard Team of eXp Realty, a rapidly growing real estate team, faced challenges adapting to a shifting market, particularly the NAR settlement, which emphasized the need for strong seller-focused marketing. Their previous tools were too buyer-centric. They became a client of Sierra Interactive to leverage its real estate platform and the Gallagher Group Marketing Suite (GGMS) for digital advertising.

Sierra Interactive provided a centralized platform with a personalized IDX website to boost credibility and a suite of automation tools for improved client follow-up. Partnering with GGMS, Sierra managed targeted PPC campaigns to attract sellers. This solution allowed the team to focus on relationships and listings, resulting in a significant increase in seller engagement and successful conversions.

eXp Realty

Amanda Heard

Founder